"The Rainbow Ballroom would begin throwing midnight dances, typically running from midnight to 3am, there would be occasional occurrences which kept them as must attend events. Later in 1933 Baker would experiment with a new activity, rollerskating."[3]
Rink interior[2]
1950's[2]
Post Cards
"By the mid-1960's, after around thirty-five years of ownership, Ernie Baker closed his Rainbow Room and took a well-deserved retirement. The building itself would remain dormant for several years before being sold in 1970. In the more than four decades since the familiar shell of the building has remained, housing such businesses as Quoddy Moccasins Shoe Factory Outlet, French Shriner Shoes, Clancy's Restaurant, Reebok Outlet, and most recently a Salvation Army store."[3]
Photo courtesy Google, showing building used by Reebok in 2014