"The legendary Melvin 'Coonie' Umbach taught there and I think was also the owner.
In hind sight, I know what an honor it was to have learned basic freestyle under him.
I *think* this is Coonie doing the Progressive Tango test with an unknown student
in 1966, in his rink. I don't use his nickname in a familiar way - that is what
everyone always called him, all the time." - Jim Moulton

"Inside Skatarama, in 1969-1970. My dad, also James Moulton, and Joyce Begetta Moulton,
his second wife. They skated out of there for several years.
Notice the fishnet stockings popular at the time." - Jim Moulton

Drum Bugle Corp Thunderbirds at Skatarama 1961
Courtesy photobygibson.com

I think I found it!.... Compare the photos....
(I added "Skatarama" so that you can see the placement of the letters on the building)

...and a picture of the whole building - 2016